Social Media Strategist

Social Media Strategist

Social media strategists develop manage and track Internet content on their employer’s social media pages. They manage a day-to-day social editorial calendar for social media channels and drive engagement. Because of the popularity of social media, social media strategists play a crucial role in defining agriculture’s brand to the masses.
What Responsibilities Will I Have?: 
  • Be familiar with existing social media outlets and stay up-to-date on new outlets
  • Write effective content for the web
  • Support digital campaigns that have social media components
  • Manage a day-to-day social editorial calendar for social media channels and drive participation
  • Protect the organization and its brands by responding to issues that arise in social media
  • Be familiar with social media analytics metrics and resources
  • Record social media analytics and perform forecasting for marketing to achieve sales objectives
  • Draw conclusions and make recommendations based on campaign analysis
  • Manage external vendor relationships
  • Lead and manage marketing projects, including planning, budget and status reporting
  • Monitor and analyze metrics and outcomes of marketing programs
  • Track and report on budget for assigned programs
  • Suggest, develop and implement tests and mail strategies for assigned programs
Recommended High School Courses: 
The following high school courses are recommended: agricultural education, English, communications, graphic design and computer skills.
Education/Training Required: 
Social media strategists may have a bachelor’s degree or even a graduate-level degree in communications. When working in agriculture, an agricultural communications degree is more competitive for job-seeking individuals.
Future Job Market Outlook: 
Typical Employers: 
Social media strategists are employed by various-size companies and organizations that have a desire to market their corporate brand via social media sites.
Suggested Professional Organizations and Associations: 
  • AgChat Foundation
  • Public Relations Society of America
  • National Agri-Marketing Association
Average Annual Full-Time Salary: 
$46,000
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Salary data is provided by the AgCareers.com Compensation Benchmark Review™. These salaries should be considered as examples and are provided for educational and exploratory purposes. The salary information provided should not be used as a benchmark. Actual salaries are influenced by numerous variables including but not limited to demographics, size and scope of the role, level of experience, qualifications, and education of the worker.