Public Relations Specialist

Public Relations Specialist

A public relations specialist is responsible for creating and maintaining a positive company brand for employees and clientele. They work closely with function managers in the process of company product launches to ensure maximum exposure and protocols are followed.
What Responsibilities Will I Have?: 
  • Prepare internal and external communications
  • Provide support as a media liaison and write media releases, speeches and promotional materials
  • Create public relations opportunities and media coaching for senior managers
  • Work with clients, advertising agencies, media and suppliers
  • Work closely with function managers for product launches
  • Report on media coverage
  • Promote positive issues and address negative issues
  • Assist with the management of incidents that arise 
Recommended High School Courses: 
The following high school courses are recommended: agricultural education, science and mathematics.
Education/Training Required: 
A bachelor’s degree in agricultural business, marketing, journalism, communications, education or business administration is required.
Future Job Market Outlook: 
Typical Employers: 
Seed, feed, fuel, fertilizer, plant, animal pharmaceuticals and equipment companies as well as advertising agencies employ public relations specialists. There are also opportunities for self-employment.
Suggested Professional Organizations and Associations: 
  • National Agricultural Communicators of America
  • National Agri-Marketing Association
  • National Association of Farm Broadcasting
  • American Agricultural Editors Association
  • North American Agricultural Journalists
Average Annual Full-Time Salary: 
$53,231
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Salary data is provided by the AgCareers.com Compensation Benchmark Review™. These salaries should be considered as examples and are provided for educational and exploratory purposes. The salary information provided should not be used as a benchmark. Actual salaries are influenced by numerous variables including but not limited to demographics, size and scope of the role, level of experience, qualifications, and education of the worker.