Agriculture Broadcaster

Agriculture Broadcaster

Agriculture broadcasters use radio or television to report on stories that are relevant to agriculture viewers but may also be used by regional and national outlets reaching non-agriculture viewers. They collect and organize agriculture from news wires and other sources to share with viewers and listeners. They also help determine editorial content of network programming and in the production of audio promotional, commercial and value-added information.
What Responsibilities Will I Have?: 
  • Gather and organize agriculture from news wires and other sources
  • Report on news or stories of interest for a specific publication/program
  • Determine editorial content of network programming
  • Share news, weather, market and feature programming with viewers/listeners
  • Relate agriculture to a consumer audience
  • Attend live, in-person appearances as scheduled by stations
  • Cultivate regular communication with contacts outside the station related to agriculture 
  • Write scripts
  • Put together advertisements
  • Shoot video footage for segments
  • Put together advertisement packages
  • Interview people in the studio and on location
Recommended High School Courses: 
The following high school courses are recommended: agricultural education, writing, English, computer skills and public speaking.
Education/Training Required: 
A bachelor’s degree in communications, journalism, broadcasting or agricultural communications. Strong computer and Microsoft Office (Outlook, Excel, Word, PowerPoint) skills are needed. Video and audio editing skills are preferred.
Future Job Market Outlook: 
Typical Employers: 
There are many agriculture-specific trade publications that would prefer to hire someone with an agricultural background. Some newspapers have agriculture reporters, and there are also agriculture radio and television shows and stations across the country that have agriculture staff or are solely focused on agriculture.
Suggested Professional Organizations and Associations: 
  • National Association of Farm Broadcasters
  • AgChat Foundation
  • Public Relations Society of America
  • National Association of Broadcasters
  • National Agri-Marketing Association 
Average Annual Full-Time Salary: 
$45,000
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Salary data is provided by the AgCareers.com Compensation Benchmark Review™. These salaries should be considered as examples and are provided for educational and exploratory purposes. The salary information provided should not be used as a benchmark. Actual salaries are influenced by numerous variables including but not limited to demographics, size and scope of the role, level of experience, qualifications, and education of the worker.