Agriculture broadcasters use radio or television to report on stories that are relevant to agriculture viewers but may also be used by regional and national outlets reaching non-agriculture viewers. They collect and organize agriculture from news wires and other sources to share with viewers and listeners. They also help determine editorial content of network programming and in the production of audio promotional, commercial and value-added information.
What Responsibilities Will I Have?:
- Gather and organize agriculture from news wires and other sources
- Report on news or stories of interest for a specific publication/program
- Determine editorial content of network programming
- Share news, weather, market and feature programming with viewers/listeners
- Relate agriculture to a consumer audience
- Attend live, in-person appearances as scheduled by stations
- Cultivate regular communication with contacts outside the station related to agriculture
- Write scripts
- Put together advertisements
- Shoot video footage for segments
- Put together advertisement packages
- Interview people in the studio and on location
Recommended High School Courses:
The following high school courses are recommended: agricultural education, writing, English, computer skills and public speaking.
A bachelor’s degree in communications, journalism, broadcasting or agricultural communications. Strong computer and Microsoft Office (Outlook, Excel, Word, PowerPoint) skills are needed. Video and audio editing skills are preferred.